Mark Koski Named NFHS Deputy Executive Director, Strategy and External Affairs

Mark Koski, who has been on the NFHS administrative staff since 2007, including the past six years as chief marketing officer, has been named to the new position of deputy executive director, strategy and external affairs, by new NFHS Executive Director Davis Whitfield.   

A central component of Koski’s responsibilities will be oversight of the NFHS’ legislative affairs and advocacy strategy. He will work to align policy resources, legislative campaigns and messaging with the NFHS mission, strategic priorities and the needs of member state associations.

“Mark brings an exceptional understanding of the NFHS, our member state associations and the rapidly changing environment in which education-based athletics and activities operate,” Whitfield said. “His experience, relationships and strategic perspective make him well-positioned to lead our external affairs efforts and strengthen our advocacy on issues that directly affect state associations and the schools they serve. I look forward to continuing to work alongside him in this expanded leadership role.”

Koski will lead integrated external affairs planning, encompassing legislative advocacy, national research and data strategy, marketing, revenue-generating programs, corporate partnerships, events, development, the NFHS Foundation, and NFHS Network-related engagement. He will continue to serve as vice president of the NFHS Network and as the NFHS’ primary liaison to the NFHS Network.

In addition, Koski will become president of the NFHS Foundation, leading its staff and board in support of the NFHS’ strategic priorities, development goals and external affairs initiatives.

“I am honored to take on this expanded role working alongside Davis, our staff, Board of Directors and member state associations to move the NFHS forward,” Koski said. “The issues facing education-based athletics and activities are increasingly complex, and I look forward to strengthening our legislative engagement, aligning our external affairs strategies and ensuring the NFHS remains a strong and effective advocate for state associations, and the students and schools we serve.”

Before joining the NFHS, Koski served as a teacher and coach at Manzano High School in Albuquerque Public Schools and worked for the New Mexico Activities Association. He recently earned a Doctor of Business Administration degree from Edgewood University, and he also holds a bachelor’s degree in physical education from the University of New Mexico (UNM) and a master’s degree in sport administration from UNM. As a member of the National Interscholastic Athletic Administrators Association, Koski earned both the Certified Athletic Administrator and Certified Master Athletic Administrator designations.