Watchfire Signs Renewed as Exclusive and Official Videoboard Manufacturing Partner of the NFHS

Watchfire Signs has officially renewed for a three-year term to remain the Official and Exclusive Videoboard Manufacturer of the NFHS. Through this partnership, Watchfire and the NFHS will collaborate on addressing bad behavior and promoting student participation and recruitment/retention of officials throughout the country.

In 2022, NFHS launched the “Bench Bad Behavior” campaign to help curb abusive behavior and make the game environment more positive and supportive. Watchfire, which first became an NFHS corporate partner in 2021, has made a commitment to include the campaign's public-service announcements on video scoreboards that it installs in high schools across the country.

“Watchfire Signs has been an important corporate partner of the NFHS, and we are pleased to continue that relationship through this new agreement,” said NFHS CEO Dr. Karissa Niehoff. “Watchfire and the NFHS share a common goal to improve the environment at high school athletic contests by sharing engaging messaging on scoreboards and video screens across the country.”

In addition to the PSAs, Watchfire has created animated graphics in partnership with the NFHS’s #BecomeAnOffical campaign to recruit and retain high school officials. Watchfire will also make available resources that promote student wellbeing based on the NFHS’s #WeSeeYou campaign, which encourages a culture of caring within school communities. These graphics are available to high schools with Watchfire video scoreboards and digital entrance signs.

“We believe that promoting good sportsmanship and the participation benefits for high school student-athletes and officials are critical issues,” said Watchfire Sports Director Jeff Morgan. “By including the NFHS’ content on our signs and videoboards, we can help spread these important messages to students, parents and communities across the country.”

Watchfire will also have a strong presence at the annual National Athletic Directors Conference and will kick off an annual sweepstakes for one lucky high school to win a Watchfire videoboard product. To learn more about Watchfire, click here.