NFHS Renews Exclusive Partnership with Varsity Spirit as Corporate Champion

The NFHS is proud to announce the renewal of its longstanding partnership with Varsity Spirit, reaffirming a shared commitment to supporting education-based activities and the millions of students who participate in high school spirit and performing arts programs nationwide.

As part of the renewed partnership, Varsity Spirit — a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook — will continue to serve as a corporate champion of the NFHS and receive the following designations:

• Official and Exclusive Cheerleading and Dance Apparel Partner of the NFHS

• Official and Exclusive Cheerleading and Dance Training and Education Partner of the NFHS

• Official and Exclusive Spirit Band Events Partner of the NFHS

• Official and Exclusive Spirit Events Partner of the NFHS

• Official and Exclusive School Band and Color Guard Apparel Partner of the NFHS

Through this renewed collaboration, the NFHS endorses and supports Varsity Spirit’s school-based national championship events, including the National School Spirit Championships: the National High School Cheerleading Championship (NHSCC), the National Dance Team Championship (NDTC) and the National School Band Championship (NSBC), as well as the NCA and NDA High School Nationals and USA Spirit Nationals.

“Varsity has been an incredible partner and advocate for education-based spirit and performing arts programs,” said NFHS Executive Director Davis Whitfield. “Its commitment to safety, training, performance excellence and student leadership aligns seamlessly with the NFHS mission. We are excited to continue working together to elevate opportunities for high school students across the country.”

 Varsity Spirit has long supported NFHS initiatives through apparel, training, resources and championship experiences that celebrate student achievement and strengthen positive school culture. Through Varsity Spirit and Varsity Performing Arts, the organization provides industry-leading educational programming, safety standards and national event platforms that elevate and showcase the dedication and talent of high school participants.

“Varsity Spirit is proud to continue our longstanding partnership with the NFHS and support its mission to advance education-based activities,” said Bill Seely, President of Varsity Spirit. “Together, we are committed to providing high-quality training, resources and championship experiences that create memorable moments for students and strengthen school spirit and culture across the country.”

As part of the partnership, Varsity Spirit will continue to collaborate closely with the NFHS and its member state associations, administrators, coaches and activity leaders to support best practices, professional development and championship experiences that reflect the values of interscholastic education.

The renewal underscores a shared vision between the NFHS and Varsity Spirit to foster leadership, teamwork and school pride while ensuring that spirit and performing arts programs remain an integral and thriving part of the high school experience.