NFHS Announces Partnership with DICK’S Sporting Goods as Official and Exclusive Sporting Goods Retail Partner

The NFHS and DICK’S Sporting Goods have announced a three-year partnership that will name DICK’S as the “Official and Exclusive Retail Partner of the NFHS” and the “Official National Sponsor of High School Sports.”

Through this agreement, DICK’S will engage with an audience of eight million high school student-athletes and their families, two million high school coaches and athletic directors, and more than 350 million fans who attend games or watch the NFHS Network. DICK’S will host local Shop Day activations with high school communities to welcome athletes into stores and provide a differentiated assortment of brands and products.

“The NFHS is proud to welcome DICK’S as a corporate partner,” said NFHS CEO Dr. Karissa Niehoff. “In addition to being a leading sporting goods retailer, DICK’S has a long history of celebrating school sports. We look forward to our two organizations collaborating to support athletes and their teams across the country.”

This partnership between DICK’S and the NFHS solidifies a shared commitment to promoting the positive impact of sports on high school athletes, families and their communities.