The NFHS is concerned about poor fan and parent behavior at high school contests, and has addressed the topic in various articles and columns in the past year. Now, with the help of production company Behind the Scenes, it has produced a 30-second commercial that discusses the issue.
The commercial was aired before a primetime national audience June 18 on ESPN News. It will continue to air in regional markets across the country in upcoming weeks.
The commercial was produced alongside an accompanying longer video that includes interviews from NFHS Executive Director Karissa Niehoff, an official, athletic administrator, parent. In addition to interviews filmed at the NFHS office in Indianapolis, film crews attended a basketball game at Mooresville (Indiana) High School for additional footage.