The National Federation of State High School Associations (NFHS) and the NFHS Network have entered into a new corporate partnership with DistrictWON®, a company devoted to bringing high schools purpose-driven messages and assets.
DistrictWON delivers brand messaging primarily through high school athletic events, activities and other school assets, and offers its partners fully integrated campaigns that include on-site exposure, social media integration, digital extensions and more. In the process, it provides funding and other assets that assists schools, parents and students with the financial burden of participation.
“We are excited to partner with DistrictWON – a company that employs a mindset similar to that of the NFHS,” said NFHS Executive Director Karissa Niehoff. “Not only does DistrictWON understand the value of high schools within communities, but they set out to provide direct benefits to schools through their business model.”
“We align strongly with the NFHS and its mission to support schools across the nation,” said DistrictWON CEO Peter Fitzpatrick. “Education-based activities are vital, and we are passionate about the role we can play to nurture them at schools across the United States.”
One of DistrictWON’s operational staples is its Purpose-Driven Marketing® approach, which underscores the positive impact and tangible benefits a brand provides to the community it serves. Reaching a “hyper-local” target of youth and families allows brands to meet their goals within their own communities while offering supportive assets to schools.
“We’re very happy to have reached a partnership agreement with DistrictWON,” said Mark Koski, CEO of the NFHS Network and NFHS director of marketing. “DistrictWON’s focus on the continued growth and assistance of our nation’s high schools fits well with the goals and ideals of the NFHS.”