Our Campaign: #MyReasonWhy

There are countless benefits to participating in high school sports and activities, but a lot of concerns as well. To overcome resistance and drive participation, #MyReasonWhy highlights diverse stories and memories shared by students, parents, coaches, officials and community members. We’re working together to show how participation not only develops individual skills and character for the future, but drives a stronger sense of self and community that students will feel immediately and for the rest of their lives.

Our Reason Why

The stories and the memories are why we do what we do at NFHS. We believe the countless benefits of high school sports and activities that extend beyond the four corners of the field and walls of the auditorium—from lifelong lessons in hard work, perseverance and teamwork to leadership skills and citizenship. We administer high school activities and athletics across the nation to prepare over 11 million students involved in athletic and activity programs for the next level of life. Learn more about all the things NFHS does here.

Sharing #MyReasonWhy

Whether you’re out doing what you love or cheering on someone who is, we want to know your stories and the role high school sports and activities have played in your life. It can be as simple as sharing a picture, video or influential moment, or submitting your story to help tell others why they should join in.